Posted on August 24 2016
Los Angeles, CA -(AmmoLand.com)- Mission Critical Gear, LLC. has announced the launch of their new premium tactical products brand, Cannae Pro Gear.
Named for the famous battle at which Hannibal defeated a vastly superior Roman force in 216 BC, Cannae will be focused on the development and distribution of tactical gear for military, law enforcement, first responders, and discriminating consumers looking for technically superior equipment with stylish design.
Cannae Pro Gear was founded by Robert Hollander, Chairman and CEO, a noted brand builder having created and successfully launched numerous products, including those for the automotive industry and NASCAR, in addition to his groundbreaking marketing of the 1996 Summer Olympics in Atlanta, Ga. Cannae’s experienced team is led by the company’s COO, Andrew Work, who has built an international reputation for product development, sales, and merchandising of consumer products ranging from outdoor, tactical, extreme sports, and lifestyle accessories.
“We targeted the tactical, shooting sports and active/extreme outdoor market with an innovative product line of clothing, backpacks and equipment, because research showed that there is a real need for a range of technically superior products at a truly affordable price that deliver on the promise of performance,” Mr. Hollander said.
One of the company’s initial and most popular products, the Legion Day Pack, was designed to meet the needs of military and law enforcement operators while being comfortable and feature rich enough for daily use by recreational shooters and even businessmen looking for rugged packs.
“We chose the name Cannae because the tactical gear and clothing we are introducing is designed to provide the user an edge whether from the battlefield to the boardroom,” said Mr. Work. Due to overwhelming demand, Cannae quickly sold out of their first production run of the Legion Pack shortly after its launch.
The executive team reported a significant increase in their following production runs to meet demand.
“We have been very pleased with the initial reception of our products. We love hearing from our users and seeing such an incredible number of positive reviews from various sources, including major sources like Amazon,” added Mr. Work.
Designed in California and tested in various climate conditions in America and abroad, Mr. Work said each product in the Cannae line, meets the rigid performance demands of military operators and outdoor enthusiasts alike.
“One of the many things we learned in our testing and market research is that our prospective customers are very smart when it comes to this category. They spend a lot of money on their firearms and equipment and expect their clothing, packs and accessories to be of equal craftsmanship, functionality, and durability. Our objective is to create truly Battle Ready, Professional Gear,” Mr. Hollander stated.
He added that Mission Critical Designs is now collaborating with a number of experts such as renowned weapon combat specialist Doug Marcaida to design a select group of Cannae Special Edition products including a unique Marcaida designed knife known as the “Cannae Cutting Edge #1”, which will be available later this year.
Cannae Pro Gear is available online at www.CannaeProGear.com and distributed in key retailers.
See and learn more at www.CannaeProGear.com.
About Cannae Pro Gear:
Through the Cannae Pro Gear brand, Mission Critical Designs, LLC is now one of the fastest-growing companies producing superior quality tactical gear, apparel and accessories. Based in Long Beach, CA, MCD works with active operators from specials operations units, law enforcement, first responders, and more to develop a unique, practical and diverse product line. Historians consider “The Battle of Cannae” one of the most brilliant military victories in recorded history. The Cannae Band of Professional Gear embodies not just this victory, but also the combination of Preparation, Intelligence, and Strength; these virtues are alive in all of Cannae’s Pro Gear.
For more information, visit: www.CannaeProGear.com.
Read more: http://www.ammoland.com/2016/07/cannae-pro-gear-takes-tactical-clothing-and-equipment-to-the-next-level/#ixzz4HiAsKNE2
Under Creative Commons License: Attribution
Follow us: @Ammoland on Twitter | Ammoland on Facebook